Welcome to Musings of a Storyteller

After 40 years of writing corporate speak, I am taking a more personal stance by blending current news with my own observations - and pepper it with research (‘cause I love diving deep into subjects) to take you on an introspective exploration. I hope you enjoy my stories.

On Musings I write on two topics, Brand Publishing, and Life Deconstructed, which are the foundation for future books.

Brand Publishing

I’ve built brand publications on consumer news, music, design, women in business, and for the past 15 years, on geeky, B2B high tech subjects. Regardless if you are digital or print, B2B or B2C, the strategy is the same:

• Connect with audiences, through evocative writing, strong points of view, and deep domain knowledge

• Know your audiences - better than they know themselves

• Don’t forget SEO
  

In Brand Publishing, my goal is to build my own branded outlet that focuses on subjects that help content marketers refine their craft while helping senior management set realistic goals and expectations. To do it right, brand publishing is hard. But it can be so worth it.

Life Deconstructed

I’m a former reporter and longtime editor and brand publisher. I’ve owned my own companies, and worked for others. I’m also a mom, a wife, a daughter, sister, and friend to many, and generally curious about the world around me. For me, the personal and professional often interrupted each other, but also intertwined.

In Life Deconstructed, I’m embracing essay writing. (Hopefully) I set the scene so you can explore an archipelago of braided and connected experiences - and draw your own conclusions.

Let’s get a conversation going!

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